In this section I’m going to go over how to set up an email campaign and opt in form and I’ll be doing it in Aweber. However, you can apply what will be covered here to almost all autoresponder services.
After you log in to your Aweber account, click on ‘Create and Manage Lists’ then select ‘Create A List’.
Note: Your Aweber account may look a different from the screenshots below. This is normal as Aweber regularly changes the layout of their site.
Image may be NSFW.
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Image may be NSFW.
Clik here to view.
For your campaign settings, you’ll be asked what name you would like to call your list (the ‘List Name‘ field). Keep it descriptive of your niche so you can recognize it easily (see image below).
The ‘List Description‘ field is not seen by your list, except for when they decide they want to unsubscribe from your list. For this reason, I like to put this as my List Description:
“You are a valued subscriber of John Lagoudakis. Please do not unsubscribe.”
In the ‘“From” Name‘ field I like to enter my display name as * John Lagoudakis * so it stands out in my subscriber’s inbox. This is really important. The little things you do to make yourself stand out will make a big difference to your email marketing business.
How successful you are in getting your subscribers to open your emails will determine how successful you will become as an email marketer… especially when there are so many emails that clutter our inboxes every day.
There were many times when I purchased something online because I opened up an email message… and some of those messages almost got deleted but there was just something about them that made me want to open up and take a look.
It can be a VERY fine line sometimes. Okay, let’s go back to the Aweber campaign setup…
For the ‘Address‘ field, it’s best to use one on your own domain (and not a free Gmail or Yahoo email address) so it looks more professional and trustworthy to your email subscribers.
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Important Tip: Whatever you’re doing in your email marketing campaign, make sure it helps to build a relationship of trust.
It’s also good to enter an email address in the ‘Notifications’ area (see below). By doing so Aweber will send you an email notification whenever anyone opts in to your squeeze page!
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After you’ve saved your settings, you’ll be taken to a new page (see below). The Company Branding section is not compulsory and will have little impact your email marketing campaigns.
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There is also two other sections on this page; ‘Social Media‘ and ‘Global Text Snippets‘. These don’t need to be configured and I tend not to use them.
Confirmed Opt In or Not?
Aweber (and some other autoresponder services) give you option to select whether you want to have new subscribes confirm their opt in. If you turn this option on, it will mean that every new subscriber will only become active on your email list after they have opened the confirmation email and clicked on the confirmation link.
I prefer to have this option turned off. This way you will have more active subscribers.
Even though you might turn off the Confirmed Opt-In setting, it is still a good idea to set up your Confirmation Message (see below). The reason for this is that sometimes Aweber will require certain email addresses to confirm their opt in anyway.
The screenshot below shows the three different fields that need to be configured for your Confirmation Message.
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To turn off the Confirmed Optin feature, click on the Off button (see below).
You can leave the ‘Confirmation Success Page‘ field blank.
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After the list settings have been configured, the next step is to set up the sign up form which we will go over in our next article.
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The post How To Create A New Email Campaign – Part 1 of 2 appeared first on John Lagoudakis dot com.